CLIENT: TRIKARMA MUSIC

CONCEPT BRIEF

The concept proposes a representation of stability and strength with the name, where the band finds inspiration through everyday commitment, determination and sheer boldness. The two lines over the letters suggest these and also suggest a firm commitment into constructing the road which will lead them to success. They will achieve popularity and success if they stay on track, as the two lines suggest: train tracks. The lines can also be a straight road or just a road (leading you somewhere) but also needing the band members to live a healthy lifestyle that promotes righteousness, transparency and honesty. The fact that the letters of the Trikarma name are attached with each other represents the necessity of community relationships and proper communication with all parties and all aspects of their music business.

The swirls represent their expansion. Like a ripple caused by a drop on a liquid surface, the music Trimarka creates travels through the air and touches millions of ears thirsty for a positive touch in their daily life. The very end of each petal or swirled shape is when their audience hears their peculiar sound and lyrics: wherever they are, an array of colors enters their ears and transforms their life. Yellow, in color therapy, energizes, relieves depression, stimulates appetite and improves memory. Eating and learning is life! Green is soothing and relaxing for the mind and body. It helps those suffering from depression, anxiety and nervousness. These colors combined with a warm brown and a touch of gold are a successful combination for meaningful music making and distribution.

The core of their creativity is at the centre and is their initial logo. It looks ahead in the same direction as the swirls that have a Mohack-shape, as if it was worned on someone's head. It is ready to commute through the roads that presents themselves to the band.